Taste is the New Bottleneck
AI shifted the bottleneck in creative work from production to taste. Here's what that means, and what to do about it.
Founder Notes
Essays on taste, judgement, and designers building in the age of AI. Notes from inside the studio as the gap between idea and execution collapses.
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Designers Aren't Cooked. They're Being Promoted.
The ‘designers are cooked’ take is everywhere. It is wrong. AI eliminated creative work that requires no judgement. What remains is direction, curation, and taste.
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Creative Sovereignty
After a year as Creative Director at Vana, I'm stepping back to focus on Aran Labs. The wall between design and build has come down. This is what that means.